[Big Data] Let’s take a look at the Balance on Air Cell sheet
Hello, I am Nanum Choi, a patent attorney at Nanum Patent Office, introducing Big Data of the Korean Intellectual Property Office.
- These days, BallanceOn air cell seats are popular. It can be seen as a common cushion, but it can be seen as an idea product with improved seating comfort by using a material with a unique structure called Air Cell.
- How about a lot of people looking at the picture? i know that I’ve seen it advertised, and you’re probably thinking.
(Source: Bullsone sales website / https://balance-on.com/)
- So, today, we are going to look at Big Data of the Korean Intellectual Property Office related to BallanceOn. If it is a product that advertises a lot and is on the rise, of course, it protects intellectual property rights.
(Korean Intellectual Property Office search site: www.kipris.or.kr)
- First of all, the owner of the BallaneOn trademark is “Bulls One”, which is widely known to us. At the time of registration, the Korean name was “Balance On”, not the English name. And the filing date (the date it was submitted to the Korean Intellectual Property Office) is 2017.03.23. You must have been preparing for this business for a long time.
So, let’s see what big data is talking about?
- The X-axis is the filing year and month. Jan-11 means January 2011. That is, on the X-axis, it means the months from 2011 to 2020. The Y-axis is the number of trademark applications. This is the number of trademark applications related to seats like BalanceOn ( If you want to check what intellectual property big data is, please click this link )
What do you guys see?
- In my eyes, as of 2017.03, when the BalanceOn trademark application was filed, the past on the left seems to be a stagnant period with little increase or decrease in the number of trademark applications .
- And to increase the trademarks filed thereafter filed a trademark point growth appears to be. The growth phase of the red arrow is created by the market participation of many latecomers. We cannot see the 2021 data because it is not included, but I think it can be expected that it will increase further.
- Looking at this graph, will I enter this market at this point in time? won’t you? I’d like to think about it.
In the next part, we will take a look at the very well-known KLUG massager.
The big data section is being serialized as a series, so please pay a lot of attention~
- (This blog series article) Cosmetics intellectual property big data
- (This blog series article) Mask intellectual property big data
- (This blog series article) Apparel intellectual property big data